Designed by Tinker Hatfield the Air Jordan III was truly revolutionary. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The III's are also famous for the humorous ads depicting Spike Lee as Mars Blackmon.

The Air Jordan 3 broke ground for many different aspects of the Nike Air Jordan shoe line. First, the Air Jordan 3 featured the “Jumpman” on the tongue of the shoe. This silhouette of Jordan was to celebrate and commemorate his Slam Dunk Contest victory the year before. Every Jordan after the Air Jordan 3 features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Air Jordan 3 featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.

Now Nike needed gucci shoes a new designer to make the Air Jordan III. So they went to world famous Tinker Hatfield nike shoes. His name is known mainly for designing Air Jordan III-XV, and also making a return on the AJ XXs, but Tinker also designed some really nice Nike’s as well. Tinker and Michael worked hard, talked to each other on what were good ideas, and what could “work”. Michael wanted a lightweight shoe, with a lot of durability. So with the Air Jordan 3 they both decided to make them a Mid top, the first mid top to be seen in the Air Jordan line. On the AJ III model Tinker placed the famous jumpman logo on the back of the shoe, and adding in a “elephant print” on the toe box. Also the IIIs were the first AJ to have a visible air-sole unit.

1987-88 Master Lock Defensive Player of the Year. This is the season MJ won all the personal accolades an NBA player could possibly win. He was the Gatorade Slam Dunk Champ, All-Star MVP, Maurice Podoloff NBA MVP and the 1987-88 Scoring Champion. No other player in NBA history won both MVP and Defensive Player awards in the same season.

And he did this while wearing the Air Jordan 3 "designed" by jordan shoes Tinker Hatfield. They were Tinker's first Air Jordans in what is to be many. Tough to find the originals these days. Peter Moore, Nike's head designer, originally did the preliminary design work on the AJ 3. He had a pile of sketches of the Air Jordan 3 but waited until it was too late to execute. When he left, Tinker got the sketches and in amongst it were the outline of the Air Jordan Jumpman logo.

The Air Jordan 3 broke ground for many different aspects of the Nike Air Jordan shoe line. First, the Air Jordan 3 featured the "Jumpman" on the tongue of the shoe. This siloutte of Jordan was to celebrate and commorate his Slam Dunk Contest victory the year before. Every Jordan after the Air Jordan 3 features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Air Jordan 3 featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.

The III's had poor sales when first retroed in 1994. However when they were re-retroed they sold out instantly. A pair of these online can go for sale for prices over 300 dollars. In 2007 the long awaited "Fire Red" III's were released in March 2007.

Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by famous director and actor Spike Lee. This campaign followed Air Jordan for a couple of years and is definitely one of the most appreciated Nike commercial series through all time.

Retro blues and Retro boom

Suprisingly enough, the first time the Air Jordan 3 was nike shox retroed in 1994, the shoe had limited success. When the Air Jordan 3 was sold again as a re-retro in 2001, it was a different story. The shoe was released in 4 re-retro colorways including 3 of the original 4 colorways except featuring a Jumpman on the back of the shoe instead of the famous “Nike Air” symbol. The absence of the “Nike Air” symbol made many OG Jordan collectors happy while many sneakerheads joined “Team Crybaby.”

The inspirations for the AJ III are AJ I and II, the free throw dunk, an elephant, and last, but not least Michael Jordan. Nike’s nike dunks selling strategy was simple, and great, they had MJ and Mars Blackmon. After watching these funny commercials you had to go out and buy yourself a pair.

Designed to be more of a nike shoes mid-top (3/4 cut) instead of a low-top. The air unit is now visible through a sidehole in the shoes, a real gimmick back then to be able to see the much vaunted Air Sole cushioning system. The JUMPMAN logo nike shox replaces the OLD AIR JORDAN logo. The unique elephant print trim around the shoe sets it apart from the others eg. Converse and Adidas. Tumbled leather uppers give the uppers a soft luxurious look. A very solid looking pair of shoes in real-life, just like the man... Spike Lee's MARS BLACKMON ads for Jordan 3's were funny and out-of-this world. Combined with Jordan's stellar on-court performance in the NBA, it made both Jordan and Air Jordan's very famous in the USA and Japan consumer markets.

The Air Jordan 3 sneakers hit the streets running in 1988. To follow up an incredible year the year before, a great pair of Jordan shoes nike shoes was needed and fulfilled.

The Air Jordan 3 was the first of 14 Air Jordans he designed. The Air Jordan 3 also carried more of Jordan's name on the shoe since the jordan shoes man himself was an active part of the design of the shoe. The shoe was the perfect example of Tinker's skill to blend fashion with function.

Back in 1988, MJ's contract with Nike was about to finish. Rob Strasser Nike's VP was in a power struggle with Phil Knight, Nike's CEO ugg boots. Rob and Peter were secretly hatching a plan to lure Jordan away from Nike to their new sneaker ugg boots company called Van Grack (Driven from Within, pg 89).

Since 1985, Nike sales have jordan shoes jumped through the roof and Phil Knight (Nike's CEO) was not about to lose Jordan that easily. He gave Tinker the task of presenting the next AJ 3 to Michael. Both Tinker and Ron Dumas designed the nike shoes entire AJ 3 line in a matter of a few weeks.

The Air Jordan 3 was the first of 14 Air Jordans he nike shoes designed. The Air Jordan 3 also carried more of Jordan’s name on the nike shoes shoe since the man nike shoes himself was an active part of the design of the shoe. The shoe was the perfect example of Tinker’s skill nike air force one to blend fashion with function.

Nike created a personality ad nike air max campaign featuring timberland boots the Mars Blackmon character who was created and played by famous director and actor Spike Lee. This campaign followed Air Jordan for a couple of years and gucci shoes is definately one of the most appreciated Nike commercial series through all time.

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